Writing flows easily from my typing fingers, but marketing is not quite my thing. Therefore, I joined the 30 day Book Marketing Challenge (BMC). A few days ago, D’vorah Lansky, the BMC’s creator, suggested that we write a blog about what we have learned, in celebration of our BMC journey. You are reading that blog now.
I am delighted with the richness of the material. The BMC offers very useful and usable information. It starts with the topic of developing the Author’s Platform – setting up a website and a blog, using social media, including the author’s page on Facebook, utilizing Goodreads and setting up the Amazon Central Author’s page. Deciding on our message and who our audience is goes hand in hand with how we connect to our audience through our platform.
We learned about other ways of engaging our audience as the days went by – building and maintaining mailing lists, creating giveaways, teleseminars, information about speaking engagements, virtual book tours, different ways of repurposing our books, hosting events, doing interviews, press releases, and more…
The BMC is well organized. Varied topics are delivered by the book publishing and marketing specialists, sharing their knowledge with us. I was pleased to find that I had my entire author’s platform in place. However, as every day a new subject was introduced, I came to understand how much more I could do.
With ‘new-to-me’ information coming every day, I started falling behind. But hurray, D’vorah Lansky offers an option of lifetime access to the BMC that allows the participants to proceed at their own pace.
What I have learned from doing the BMC is that pacing myself is important to my completing any project, and that I only can chew one bite at a time.
And what have I discovered about the books monetizing and marketing? That I can repurpose my books, whereas before, I did not think that in my case it was achievable.
If you are an author or are planning to write a book, I warmly suggest that you go ahead and check The Book Marketing Challenge. It is definitely worth investing your time.
Wishing you all the best in writing and in the marketing of your writing to your heart’s content!
Helena Kalivoda, an award-winning author, writes books that are inspired by her Soul. Find more about Helena and her books at http://www.booksbyhelena.ca or any main book-selling websites.